EAG Sports Management has been servicing the PR, Marketing, Personal, and Business needs of high profile professional athletes for almost two decades. A pioneer in the field, EAG has maintained its reputation as one of the most powerful and influential PR and Marketing firms in all of professional sports. As modern media and entertainment evolve, the line between sports and celebrity continues to disappear. EAG is at the forefront of this growth and change in the industry and provides professional athletes with the tools to maximize their position in the public eye.
We understand that the career of an athlete does not begin nor end with playing contracts and emphasize the importance of working in conjunction with agents, teams, advertisers, and the media to develop an athlete’s brand on and off the field, within and outside of sports. We have proven, as illustrated by our many long standing clients, that a continual strategic PR and Marketing strategy is imperative to building and maintaining a foundation for career and post career relevance and sustainability. Adding the fresh approach and detailed attention of a company like EAG allows athletes to take full advantage of the career enrichment that can be attained through marketing, public relations, social media, and philanthropy.
EAG aggressively seeks influential opportunities for each of our clients to ensure that their brand not only remains relevant, but continues to grow, thrive, and influence. We provide our clients with unparalleled concentrated service and as a result have maintained athletes for their entire careers and even long into their post NFL careers.
Denise L. White is the CEO and Founder of the Entertainers & Athletes Group (EAG), a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster. In just 16 years she has taken her company from an initial concept for a couple of clients to a major player in the sports industry that retains an impressive list of athletes. Throughout the incredible growth of her business, Denise has maintained her personal approach, leaving no doubt about the investment of time and dedication she grants every client. This wholehearted commitment and attention to detail is the secret to her success as one of the very few successful females in an aggressive, male-dominated industry.
In 1996 after a successful career in broadcasting, Ms. White chose to expand her sports business experience by pursuing an entrepreneurial venture. She had noticed a gap between the roles of player agents and front offices when it came to career management services for professional athletes. In the NFL, where teams at times field 80 players and agencies sign even more, it is easy for rookies and veterans alike to fall through the cracks. Denise used vision and determination to open an office where players could find individually tailored career assistance and development.
Today EAG provides the highest quality service for athletes seeking marketing, public relations, event planning, and charity work. In one week it is not unusual for Denise herself to coordinate or attend a red carpet event, a fundraising dinner, a network show taping, and a national magazine photo shoot. And amidst these activities, she can be found at a host of football games from the Preseason through the Pro Bowl.
Ms. White has established her position as a respected leader in sports management through strong cooperation with leagues, teams, and agents. They recognize that Denise and EAG enhance their efforts to both promote and provide for their athletes.
Ms. Deierling is our Vice President and comes to us with almost a decade of PR and talent management experience and has played an integral role at some of the most prestigious and reputable firms in the country. She brings EAG Sports Management and its clients an eclectic blend of experiences and wide array of contacts within the entertainment, corporate, and sports industries. Her experience as a publicist, account executive, and talent manager in the Los Angeles area; handling athletes, brands, and entertainers offers clients a knowledgeable senior publicist with a diverse and extensive network. Lindsey is a graduate of University of Santa Barbara. She has lived in Italy, New York and Hollywood and currently resides in Marina Del Rey, California.
Ms. Miller joins the team with a background working both in the NFL and NBA handling PR, Marketing and Client Relations for some of the top athletes in both sports. Kim has helped build her client's brands both on and off the field and court in areas that include fashion, entertainment, lifestyle and charitable endeavors. Her extensive network with both national and local media outlets has led her to secure high profile publicity for her clients. Originally from Wisconsin, Kim graduated from the University of Wisconsin and currently resides in Brentwood, CA.
Samantha Cohen Publicist
Ms. Cohen comes to us with an extensive background in entertainment and lifestyle public relations, as well as event management experience. She has acquired numerous regional and national media placements by creating unique cross-over opportunities for her clients, allowing them to broaden their following and influence across multiple platforms. Born and raised in Southern California, Sam graduated from University of California, Santa Barbara with degrees in Communication and Sport Management. She currently resides in Los Angeles.
Ms. Branman joins the team full-time as an athlete relations specialist. Samantha comes to us with a wealth of marketing experience, specifically in the sports industry. Previously an intern and Research Assistant with EAG, Samantha has gathered a wide range of sports marketing experience from a variety of companies including Octagon and the Loyola Marymount Intramural and Club Sports departments. While attending Loyola Marymount University, she earned a degree in Business Marketing with a minor in Business Law. Samantha was born and raised in the Bay Area and currently resides in Culver City, CA.