Meet the Team at EAG Sports Management

Take the right PR and marketing approach for your brand. Meet the team at EAG Sports Management and learn how we can assist you with your goals.

Denise L. White

Denise L. White is the CEO and Founder of the EAG Sports Management, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster. In the past 20 years she has taken her company from an initial concept for a couple of clients to a major player in the sports industry that retains an impressive list of athletes. Throughout the incredible growth of her business, Denise has maintained her personal approach, leaving no doubt about the investment of time and dedication she grants every client. This wholehearted commitment and attention to detail is the secret to her success as one of the very few successful females in an aggressive, male-dominated industry.
In 1996 after a successful career in broadcasting, Ms. White chose to expand her sports business experience by pursuing an entrepreneurial venture. She had noticed a gap between the roles of player agents and front offices when it came to career management services for professional athletes. In the NFL, where teams at times field 80 players and agencies sign even more, it is easy for rookies and veterans alike to fall through the cracks. Denise used vision and determination to open an office where players could find individually tailored career assistance and development.

Today EAG provides the highest quality service for athletes seeking marketing, public relations, event planning, branding and crisis management. In one week it is not unusual for Denise herself to coordinate or attend a red carpet event, a fundraising dinner, a network show taping, and a national magazine photo shoot while working on bringing an athlete back from a crisis management situation. Amidst these activities, she can be found at a host of Sporting events throughout the years.
Denise can also be seen on CNN as a contributor to their sports stories.

Most recently Denise was featured in a seven page Men’s Journal article where she was profiled as the "Woman who bails out the NFL's bad boys".

Out of the Men's Journal article Hollywood came knocking and Fox2000 bought Denise's life rights and now are producing a film about her starring Jennifer Anniston, slated to debut in 2018.

Ms. White has established her position as a respected leader in sports management through strong cooperation with leagues, teams, and agents. They recognize that Denise and EAG enhance their efforts to both promote and provide for their athletes.

Samantha Baggett
Vice President

Samantha Baggett: Vice President

Mrs. Baggett comes to us with an extensive background in entertainment and lifestyle public relations, as well as event management experience. She has acquired numerous regional and national media placements by creating unique cross-over opportunities for her clients, allowing them to broaden their following and influence across multiple platforms. Born and raised in Southern California, Sam graduated from University of California, Santa Barbara, with degrees in Communication and Sport Management. She currently resides in Los Angeles.

Lauren Richardson
Publicist

Lauren Richardson: Publicist

Lauren joins the EAG team as an accomplished PR and sports marketing specialist, having worked with some of the top athletes, brands, and sports teams in the country. Her extensive network in both local and national media has led her to secure high-profile placements for her clients, and she is always looking for the next opportunity to build her clients’ brand in a unique, authentic way. Originally from Philadelphia, PA, Lauren graduated from Shippensburg University with a degree in Journalism. She currently resides in Playa Vista.

Alyssa Steinmann
Publicist

Alyssa Steinmann: Publicist

Alyssa came to Los Angeles finishing her Bachelor’s Degree at U.C. Santa Barbara. In LA, she completed her Master’s Degree in Strategic Public Relations at the University of Southern California while working at a variety of boutique PR agencies where she honed her skills in communications and PR. Here, she discovered her passion for creative, strategic campaigns, and publicity.

She has worked with a wide range of clients, from A-list talent to emerging stars and pro-athlete veterans to rookies. Alyssa has a knack for innovative PR tactics, social media strategies, and building strong client relationships. Her proudest career moments thus far are sharing her clients’ charity and philanthropy work with the world through top-tier media.

She lives in Century City with her two dogs, enjoys a good Malibu hike and football on Sundays.

Alexandra Ochoa
Publicist

Alexandra Ochoa: Publicist

Ms. Ochoa joins the team full-time as an athlete relations specialist. Alex comes to us with a wealth of experience in the sports industry. She has a strong passion for sports inside and outside of her career and grew up a part of a large sports family. She has gathered a wide range of sports marketing experience from a variety of companies and professional sports teams. While attending the California State University of San Bernardino, she earned a degree in Communication with an emphasis in both Public Relations and Mass Media. Alex is originally from Hesperia, CA, and currently resides in Rancho Cucamonga.

Madison Schulz
Athlete Relations Director

Madison Schulz

Ms. Schulz joins the team full-time as an athlete relations director. She has a strong passion for sports inside and outside of her career. While attending the University of Arizona, she earned a degree in Communication and Sports Management. Madison is originally from Gig Harbor, Washington and currently resides in Los Angeles, California.

Julia Bardzil
Publicist

Julia Bardzil: Publicist

Julia comes to the EAG team as a publicist, having recently graduated from Temple University in Philadelphia, PA, with a degree in Strategic Communications and Concentration in Public Relations. Julia has experience as a Public Relations Specialist and Social Media Strategist with a top national brand, where she fostered close ties between athletes and brand identities. She loves all things sports, both inside and outside of her career. Julia is originally from Philadelphia and currently resides in Los Angeles.

Lindsey Deierling
Consultant

Lindsey Deierling: Consultant

She comes to us with more than a decade of PR and talent management experience and has played an integral role at some of the most prestigious and reputable firms in the country. Lindsey brings EAG Sports Management and its clients an eclectic blend of experiences and wide array of contacts within the entertainment, corporate, and sports industries. She has experience in Public Relations, Crisis Management, Marketing, Social Media, Event Production, and Brand Management, as well as handling athletes, brands, and entertainers, and offers clients a knowledgeable Talent Manager with a diverse and extensive network. Lindsey is a graduate of University of California, Santa Barbara. She has lived in Italy, New York, and Hollywood, and currently resides in Playa Del Rey, California.

EAG Staff