Take the right PR and marketing approach for your brand. Meet the team at EAG Sports Management and learn how we can assist you with your goals.
Denise L. White
Denise L. White is the CEO and Founder of the EAG Sports Management, a company that specializes in handling those aspects of an athlete’s career that can be easily overlooked by an agent or team with an overflowing roster. In the past 20 years, she has taken her company from an initial concept for a couple of clients to a major player in the sports industry that retains an impressive list of athletes. Throughout the incredible growth of her business, Denise has maintained her personal approach, leaving no doubt about the investment of time and dedication she grants every client. This wholehearted commitment and attention to detail is the secret to her success as one of the very few successful females in an aggressive, male-dominated industry.
In 1996 after a successful career in broadcasting, Ms. White chose to expand her sports business experience by pursuing an entrepreneurial venture. She had noticed a gap between the roles of player agents and front offices when it came to career management services for professional athletes. In the NFL, where teams at times field 80 players and agencies sign, even more, it is easy for rookies and veterans alike to fall through the cracks. Denise used vision and determination to open an office where players could find individually tailored career assistance and development.
Today EAG provides the highest quality service for athletes seeking marketing, public relations, event planning, branding, and crisis management. In one week it is not unusual for Denise herself to coordinate or attend a red carpet event, a fundraising dinner, a network show taping, and a national magazine photoshoot while working on bringing an athlete back from a crisis management situation. Amidst these activities, she can be found at a host of sporting events throughout the years.
Denise can also be seen on CNN as a contributor to their sports stories.
Most recently Denise was featured in a seven-page Men’s Journal article where she was profiled as the "Woman who bails out the NFL's bad boys".
Out of the Men's Journal article, Hollywood came knocking and Fox2000 bought Denise's life rights to produce a film about her life starring Jennifer Aniston, which then was parlayed into a TV show with Apple TV starring Jennifer Aniston, due for production in 2021.
Ms. White has established her position as a respected leader in sports management through strong cooperation with leagues, teams, and agents. They recognize that Denise and EAG enhance their efforts to both promote and provide for their athletes.